Citi Citibank Berhad KL - Marketing Segment and Services Group Manager in Malaysia

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur

  • Education: Bachelor's Degree

  • Job Function: Product Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 10 % of the Time

  • Job ID: 18049705


Marketing Segment and Services Group Manager

  • Position: Head of Segments

  • Unit: Segment, Retail Bank

Job Responsibilities:

  • Own Segment’s P&L with primary accountability for Segment's key metrics, ie Client Net growth, Market Share growth, Satisfaction and Preference score, Segment Profitability and Efficiency

  • Devise Country’s Segment Strategies, Marketing and Budget Plans in delivering annual business performance drivers and targets with alignment to Regional goals and aspirations

  • Build compelling proposition and competitive differentiation from internal and external insights, cost/opportunity decisioning and active collaboration with Regional and Cross-business teams

  • Transform Product & Proposition delivery and Banking experience through compelling Marketing/Engagement campaigns and digitization models for Acquisition, Up-Tier, Cross-sell and Brand Affinity

  • Craft and guard Segment Policy & Framework, which include internal and external channel operating models and processes, ie sales incentive, channel drivers, client engagement process, etc.

  • Build a great, dynamic team with excellent management and coaching skills to empower and succeed through teams Influence through excellent stakeholder management skills for In-country cross-business, cross-functional synergy while maximizing Global or Regional leverage in delivering collaborative, robust go-to-market execution excellence.


Knowledge/experience/technical skills:

  • Bachelor’s degree in Corporate Finance, Business Management & Marketing

  • 11+ years of experience, with relevant knowledge and experience in the financial industry including Retail Banking.

  • Management of a unit or department at supervisory level, preferably with Segment or Product Management background.

  • Experience in Client Marketing and Analytics.

  • Management of large scale campaigns

  • Very good knowledge of MS Excel and Power Point

  • Excellent stake holder management and operating rhythm

  • Acute execution focus and being able to drive multiple work-streams.