Aspen Technology, Inc. Marketing Automation Professional in Bedford, Massachusetts
Aspen Technology is looking for a strong marketing automation and technology professional with 3-5 years marketing systems support and administration. Individuals should have experience with MAP and CRM systems (Eloqua and Salesforce a huge plus), as well as a keen understanding of lead flow processes, segmentation and data structures. Experience with marketing processes and HTML is also very helpful.
This position will work within AspenTech’s Marketing Operations and Technology team to assist with Eloqua campaign creation, user segmentation, troubleshooting Eloqua/Salesforce.com programs, providing backup email execution support, and other related technology and data tasks. The position is in the Bedford, MA headquarters and reports to the Director of Marketing Operations & Technology.
Provide backup full-system support to our primary Eloqua administrator.
User administration within Eloqua. Manage the user creation process, on-board new marketing team members and provide guidance on the use of the application.
Serve as the primary QA function for all outbound email campaigns.
Configure Eloqua campaigns that are in-line with the objectives set forth by our Marketing Programs team. Build complex, multi-dimensional campaigns structures within Eloqua that ultimately interfaces with Salesforce.com.
Build user segments within Eloqua, in support of our marketing campaigns.
Troubleshoot technical problems within the marketing automation landscape, including technical processes, programs and execution issues.
Work closely with the Sales Operations team to implement and test new functionality.
Manage the Eloqua data cleansing process, upload lists of leads, and manage the lead scoring program and other related Eloqua duties.
Bachelor's degree in Business Administration, with a focus on information systems management – or another related discipline, ideally with experience with marketing data systems
3-5 years of practical experience with marketing automation and technology systems.
Knowledge of advanced principles, practices, trends, and techniques of marketing automation systems architecture
Good interpersonal skills, able to translate business objectives into technical implementations
AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status or any other basis protected by federal, state, or local law.
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Req # 9907
# of Openings 1
Job Posting Category Marketing