Charter Spectrum Product Marketing Manager in Saint Louis, Missouri
COMPANY: Company is America s fastest growing TV, internet and voice company. We re committed to integrating the highest quality service with superior entertainment and communications products. Company is at the intersection of technology and entertainment, facilitating essential communications that connect 24 million residential and business customers in 41 states. Our commitment to serving customers and exceeding their expectations is the bedrock of Company s business strategy and it s the philosophy that guides our 90,000 employees.SPECTRUM ENTERPRISE OVERVIEW:Superior, reliable, consistent services that deliver value that s our focus. Over the years, Company has invested billions of dollars in infrastructure improvements, unleashing the power of an advanced, two-way, fully interactive fiber network. By moving to this all-digital network, today s Company customers enjoy the most HD TV channels, more On Demand choices and the fastest internet speeds.Spectrum Enterprise Solutions builds business-to-business solutions with a people-to-people focus, providing the bandwidth and support customers need to accelerate business. Company s largest customers enjoy enterprise-grade voice, video, data, network, cloud and managed services via a flexible and secure fiber-based network.POSITION OVERVIEW:We re looking for a stellar technology Product Marketing Manager to lead marketing efforts within our Company cloud product portfolio. Working across and with cross functional marketing teams, sales channels and product managers, you ll own the product marketing plan, drive the go-to-market initiatives, articulate product positioning and messaging and look for opportunities to help the product evolve and grow in the market.The opportunity and responsibilities:You ll take on big global industry competitors with industry-changing services in this role and your aggressiveness as a marketer, can-do perspective, plus get-it-done mindset will help you and your support teams claim victory that will be noticed across the company. Because you are a master story-teller, know how to create and harvest value plus create compelling messages, you ll be able to help arm our sales channels with resources that help them win more, faster. And marketing teams will be more effective with your guidance across the technology domain because no one will know how the technology benefits our different buyer personas better than you. Your solid go-to-market plan for your product will be the beacon that other teams leverage, which will provide harmony to the marketing efforts. As a result, you ll be a force-multiplier it starts with you.YOUR PRODUCT:For this role, you ll lead specific product marketing activities for cloud services and related applications such as managed services, SaaS including office 365, DaaS/Desktop as a Service, Recovery and supporting IaaS / cloud computing. You ll also be working with related services as necessary like data networking, Internet access, managed security to create even more value for mid-market and enterprise customers.SPECIFIC RESPONSIBILITIES: - Responsible for the product positioning and lifecycle marketing of the assigned product area: - Translate product features into buyer benefits - Segment market to identify target customers, identify product-specific applications and develops target customer profiles - Evaluate and articulate competitive differentiation - Develop relevant value propositions, messages, positioning statements and commercial insights - Promote and sell the products through a combination of sales channels across all phases of the buyer s journey - Responsible for the development of the go to market plan and execution for the assigned product area: Employer's Job# 203338BR-3Please visit job URL for more information about this opening and to view EOE statement.